香味营销是指商家通过在室内营造一种独特的香味来吸引顾客，为其创造愉快的、难忘的消费经历，从而达到顾客忠诚度的提高和企业经济收入、品牌形象提升的目的，同时将这种独特的香味融合到品牌中，树立除听觉、视觉之外的另一种识别--嗅觉识别，通过嗅觉或使人心情舒畅，或使人兴奋开朗，形成特别的吸引力、识别力及记忆力，以此潜移默化营造出一种记忆，使顾客无论走到哪里闻到相似的香味就会想起曾经的愉快经历。再与视觉和听觉相搭配，迅速提高服务档次。这是一种双赢的营销模式，一种直接、有效的品牌营销策略。
　　香味营销在国外应用的非常普遍，几乎所有的高端酒店都散发香味，丽嘉、东方、万豪、喜达屋、香格里拉……　Scent marketing is the business through the interior to create a unique scent to attract customers, for creating a pleasant and memorable consumer experiences, so as to improve customer loyalty and corporate income, enhance the brand image of the object, while these species unique fragrance blend into the brand, and establish an alternative identification in addition to auditory, visual - olfactory identification, by smell or make people feel comfortable, or the people excited and cheerful, formed a special attraction, discernment and memory , in order to create a subtle memory, allowing customers wherever they smell like the smell would think once pleasant experience. Then matched with the visual and auditory rapidly improve service quality. This is a win-win marketing model, a direct and effective brand marketing strategy.
　　Scent marketing applications are very common in foreign countries, almost all high-end hotels are fragrant, Ritz-Carlton, Oriental, Marriott, Starwood, Shangri-La. . .
　　香味营销分为物品香味营销、环境香味营销。物品香味营销多见于服装场等将产品加香以图吸引顾客的营销方法。而环境香味营销则是在空间环境的空气中加入特有香味，使身在其中的人都能感受到心情愉悦，这种营销方式多见于娱乐休闲服务场所，如酒店、会所、高档餐 厅、银行大堂、高档商场、机场候机室等。　Scent marketing fragrance items into marketing, scent marketing environment. Items scent marketing is more common in the field of clothing and other flavored products marketing methods attempt to attract customers. The scent marketing is added to the environment in the air in the space environment unique flavor, so that the body in which people can feel the feelings of pleasure, this type of marketing is more common in entertainment establishments, such as hotels, clubs, upscale restaurants, bank lobby , upscale shopping malls, airport lounges and so on